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Saturday, 1 April 2017

loobobilly News: What Goes Into A Product Name?

What Goes Into A Product Name? Samsung's new product the Bixby is a tough word to pronounce in some languages. NPR's Scott Simon speaks with marketing professor Barbara Kahn about considerations when picking a product name. Samsung's new product the Bixby is a tough word to pronounce in some languages. NPR's Scott Simon speaks with marketing professor Barbara Kahn about considerations when picking a product name. Business
Samsung's new product the Bixby is a tough word to pronounce in some languages. NPR's Scott Simon speaks with marketing professor Barbara Kahn about considerations when picking a product name.

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